Midwest Livestock owner, Tim Paskewitz has forgotten more about raising cattle than we’ll ever know. But admittedly he didn’t know much about how to launch his new brand of tender American Wagyu beef. That’s where We came in.
BREAK OUT THE GOOD SILVER
Naming, identity, packaging, collateral, ecommerce site, social — all of it was on the table and then some. We agreed with Tim that such a premium product demanded a brand as rich as that deliciously marbled beef. The Good Silver Steak Co. name rose to the top as it spoke not only to the traditional family gathering, but also to its ability to turn any day into a special occasion. Inspired by the ornate lines on classic silverware, the bull logo mark laid the groundwork for all the other hearty-yet-delicate design elements.
As all Good Silver cuts are only available online, no corners were cut in designing, writing and developing this thick and juicy ecommerce experience.
SETTING THE TABLE FOR SOCIAL
Weekly posts on Facebook and Instagram help keep the brand top of mind. Whether we’re talking holidays, tips or promotions, each message is a mouthwatering morsel.
EVERY BITE IS WORTH SAVORING
From doorstep to dinner table, we considered each deliverable an opportunity for delectable branding (and where applicable, a generous helping of custom metallic ink).