BRANDING & ADVERTISING
Even among the most demanding industries, there’s no denying the toughness of Rhino Hyde polyurethane. However, the brand itself — both visually and vocally — simply wasn’t living up to this superior, Minnesota-made product.
TOUGH AS TOUGH GETS
We put toughness front and center, starting with the company’s new identity. Inspired by the modular polyurethane moldings themselves, the bold, modern mark commands attention like a charging rhino. From there, We built a hearty brand toolkit that led to a fresh product catalog and a print campaign that simply refuses to settle for second toughest.