BRANDING & ADVERTISING
Insight Brewing’s Old One-Eye brew was already a mouthwatering favorite among thirsty Minnesotans. But how could we turn it into a mouthpiece for our favorite hometown team?
Old One-Eye scored a sweet seat across from the new U.S. Bank Stadium. From there, he could “welcome” opposing teams and their fans to town with his prophetic, extremely old-school, Viking god trash talk.