OLD NAVY

CARDMEMBER ENGAGEMENT

Cardmembers can be the most valuable shoppers to a brand, but only if they consistently get value from their membership.

A REWARDING WELCOME

New members were given a path to big rewards, paving the way with cardmember actions that matter most.

SETTING THE STAGE

Cardmembers learned just how easy it would be to earn rewards at three initial touchpoints. Setting a 30-day time window built a sense of urgency.

KEEPING THEM ENGAGED

Cardmembers received trigger emails to make sure they felt the love each and every time they accomplished an action.

CELEBRATING ACHIEVEMENT

Once the 30 days were up, successful new cardmembers received a celebratory email.

Crafted with our team at Riley Hayes Advertising