Let’s Dish!
BRANDING / ADVERTISING /
RETAIL LAUNCH
Since 2003, Minnesota-headquartered Let’s Dish! has been putting dinnertime back on the table with fresh, fully prepped, hand-measured recipe kits anyone can prepare. Once in the store, greeted by a friendly face, customers quickly fall in love with the concept — the trick is getting them to come in for the first time. Let’s Dish! was looking to drive greater in-store traffic and grow their database and sales among new and lapsed customers. Paired with a smart marketing strategy, a fresh brand evolution was just the missing ingredient.
HOMEMADE HAPPINESS
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More than just making a meal, it’s about making more time to gather, connect, laugh and love. More than just filling bellies, it’s about filling hearts and souls with warmth and joy. Through simple-to-cook, sure-to-please meals, Let’s Dish! helps customers bring Homemade Happiness home. We brought the comfort and coziness of this concept to life through a full creative cupboard of posters and social ads that felt right at home with the relaxed, light-hearted Let’s Dish! personality.
POSTERS
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As all Let’s Dish! locations are in strip malls, we made sure their storefronts popped with real taste appeal.
SOCIAL MEDIA
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It turns out Let’s Dish! meals are as scroll-stopping as they are stress-reducing. Social ads are heavy on the yum factor with a dash of personality.
HOLIDAY
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Though it’s a great solution year round, Let’s Dish! has just what people need to bring joy and ease to the holiday season.
TARGET LAUNCH
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When Let’s Dish! was invited to make nine recipes available in Target refrigerators, a smart, eye-catching packaging refresh became the first order of business.
TARGET APP
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Serving up dinner ideas along with a plateful of personality, Let’s Dish! recipes are as easy to find on the app as they are to make at home.
