BRANDING & ADVERTISING
In a marketplace where a new craft brewery opens up every day and a half, Insight needed a brand and message that could break through an extreme amount of clutter.
WE CRAFT LEGENDS
While other craft breweries wax poetic about their local roots, Insight set its sights on the global origins of its fine ales. From shelf to web, a fantastical brand was created capturing the epic quest for the inspiration behind each brew, as told by our fictional world wanderer, The Brewmaster.
Crafted with our team at Riley Hayes Advertising