Alerus Financial

Grand Forks-based financial client Alerus was set to expand into a more metropolitan market, and this century-old institution needed to stand out in a crowded, bored-with-banking arena.

TAKING FINANCIAL FLIGHT

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While other banks touted their latest and greatest version of free checking, Alerus focused on helping people live enriched lives. The advertising centered on powerful, relatable moments within different life stages, and the contemporary brand identity reflected their soaring spirit.