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Rainbow Taxi

FLEET
BRANDING

With Lyft and Uber in the mix, Rainbow Taxi needed more modernized and memorable branding to continue winning its fair share of riders.

FROM A TO B, HAPPILY.

​

When your name is Rainbow, you embrace it. So beyond our logo redesign, the Rainbow vibe needed to come to life. The fresh exteriors featured fun cab names designed in all colors of the rainbow. Currently the taxi company is working to create an even happier overall ride experience.

Rainbow Taxi Fleet Rebrand: CABtopia
Rainbow Taxi Fleet Rebrand: NirVANa
Rainbow Taxi Fleet Rebrand: Chillaxi
Rainbow Taxi Fleet Rebrand: JoyRide
Rainbow Taxi Fleet Rebrand: Whole Fleet

Crafted with our team at Riley Hayes Advertising

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