With Lyft and Uber in the mix, Rainbow Taxi needed more modernized and memorable branding to continue winning its fair share of riders.
FROM A TO B, HAPPILY.
When your name is Rainbow, you embrace it. So beyond our logo redesign, the Rainbow vibe needed to come to life. The fresh exteriors featured fun cab names designed in all colors of the rainbow. Currently the taxi company is working to create an even happier overall ride experience.
Crafted with our team at Riley Hayes Advertising