gap

CARDMEMBER ENGAGEMENT

Fashion giant Gap started seeing a major decline in customer response and needed a more powerful way to communicate with cardmembers.

PROMOTION WITH EMOTION

 

Though the Gap brand look is undeniable, its voice to cardmembers was all offer. So messaging was introduced that reminded customers what they’ve always loved about Gap, then created desire for featured products, and gave them an offer they couldn't refuse.

Crafted with our team at Riley Hayes Advertising