DIGITAL, DIRECT & MORE
With a lively, modular mark, a bright color palette and even brighter voice, there’s no doubt King Solutions was standing out in a crowded logistics market. But more than just stand out, the company wanted to find ways to better communicate what it stood for.
CUSTOM IS KING
King Solutions believes doing what’s best for each customer’s unique needs will always be better for them in the long haul. So where industry behemoths were making a killing selling off-the-shelf solutions, King went all in on custom and has never looked in the rearview mirror. We helped the company bring their mission and story to life online, on television and on the road.
We delivered a site that worked as hard as every member of the King team. Here, you’ll find everything from the company’s take on sustainability to their touch in the community, from their vast array of services to the loads of industries they serve. You can track a shipment or track with all the latest in logistics. And you can even explore careers with King, behind the desk or behind the wheel.
KARE 11 SPONSORSHIP
When King bought into an exclusive Saturday morning television package with KARE 11, they looked to We for on-point scriptwriting and on-the-go creative direction. Though budgets were tight and crews were thin, the strength of the message and warmth of the brand truly came through in every spot.
OUR LIFE'S WORK
WE GO THE DISTANCE
THE CUSTOM TREATMENT
If you’re sitting there wondering where you’ve seen this brand before, you might’ve been stuck behind it in traffic. With a truck lot full of free advertising space, King Solutions’ 18-wheelers don’t just move tons of product across the country, they also do a great job of getting the company’s message across.
King is all about delivering quality shipments on time, and the same is true with their important communications. So when it came to email campaigns, we wanted customers to feel like they just received that shipment they’d been expecting.
Whether covering events, encouraging truckers or driving interested parties to informative blog stories, We made sure the King Solutions social presence always showed up in your feed with a smile.
King Solutions put a real premium on this tactile tactic. Whether they were looking to win over new customers or new drivers, We always kept things simply and beautifully on brand.