Delta Air Lines
With a flood of new cardmembers coming in, Delta wanted to make sure that customers were actually using their cards, and that the attrition rate stayed low.
THE GIFT BACK PROJECT
To keep attrition in check, cardmembers needed to stay engaged. Delta got people loving their card by bringing humanity to the plastic. A movement was launched where people nominate a selfless person and suggest the best way for the Delta SkyMiles card to gift them back for all they do.
Crafted with our team at Riley Hayes Advertising